SaaS Addict - The Latest In Software as A Service and Cloud Computing

SaaS Security Standards to Be Aware Of

Until SaaS providers improve on delivering the highest SaaS security standards, that being visibility and control to their clients, users will still have to take total control of potential compliance risk. It has been observed that whenever business applications are moved outside the enterprise perimeter, security is greatly compromised. Without proper visibility into user activity, […]

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The Week’s Best in SaaS

1. How to Explain Private, Public and Hybrid Cloud to your Spouse Erik Anderson’s article helps explain Cloud in its many forms, in a variety of ways. It is a creative and fun article that helps break down the options we have using Cloud.   2. How Mention Reduced Churn by 22% in One Month […]

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4 Critical A/B Tests You Must Run

While testing is critical to any business, we know that testing every single part of your website can be counterproductive and costly. So how do you figure out exactly where to spend your money and resources and which are the most important areas for A/B testing? We’ve compiled a list of 4 Critical A/B tests […]

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Selling SaaS 101

Over the years, SaaS products have proven to be very popular (good news for those selling SaaS as they don’t have to struggle to find buyers if they have a great product). You can improve the “saleability” and value of your SaaS business or enterprise in the eyes of new potential buyers. Selling a SaaS […]

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How to Get Customers to Help You Innovate

Where does innovation begin? When you consider how world-changing products have been developed, it’s natural to think that a visionary leader like Steve Jobs is the most important ingredient in driving innovation. However, many innovations have been generated without a single creative genius as their architect. Sometimes it’s the research of many people over many […]

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SaaS Incident Management Best Practices (The STORM™ Series)

Dani Shomron, a veteran of the software industry, has been active in SaaS since 2000 and has been writing in his SaaS Perspectives blog since 2006. He is an international expert on Transition to SaaS and SaaS Service Operations, Over the years of running and consulting on SaaS Service Operations, Dani developed the STORM™ methodology […]

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This Week’s best of SaaS Addict

1. How to Create a Cloud Strategy that Fails Big!   Thomas Bittman has written this article about the dominating perceptions about cloud which could actually prevent you from transitioning successfully. 2. 5 Ways to Create Marketing that gets a Hardwired Response This article by Greg Dignio outlines how and why people take action. These […]

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Seven Cloud Statistics You Must Read

Cloud computing, or the process of using remote cloud networks to store data rather than local servers, is being used at every organizational level. Since it conveniently meets a wide range of needs, from the individual to major corporations and governments, cloud computing has become one of the most widely discussed topics among the IT […]

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Insider Tips on Reducing Customer Acquisition Cost

A question often asked is, “How can SaaS marketers reduce customer acquisition cost?” Well, SaaS companies face numerous daunting challenges, some of them being how to get to market, how to breakeven and dominate the market before things turn ugly. While marketers can only do little about getting the technology built out, they can help […]

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VIDEO: SaaS Marketing — What is the Magic Bullet?

When it comes to SaaS marketing, there is no single strategy that works for all. Peter Cohen, a marketer with 25 years of experience and an SaaS marketing strategy advisor talks about why you need to think outside the box to attract new customers and close more deals. Towards the end of the video, Peter […]

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