SaaS Incident Management Best Practices – Act I (The STORM™ Series)

“It is not stress that kills us; it is our reaction to it” (Hans Selye) This is the second posting of the Incident Management Best Practices.  The first part covered the Prologue – the preparations that will improve your survival rate for the next incident that is just waiting to happen. The main story contains

Use Fine-Grained Segmentation for More Profitable Customer Marketing Campaigns

Most marketers are already well aware that to maximize the response to customer marketing campaigns, it is critical to tailor the message and offer to each individual customer, or small groups of very similar customers. When a customer receives a personalized and highly-relevant offer, there is much more chance that the message will resonate with

How To Save Money With SaaS And Four Other Bootstrapping Tips

This article was written by Dmitry Valyanov – the CEO of Bitrix24, a cloud-based social intranet SaaS for business, which is 100% free for companies with 12 employees or fewer.   1. Get in the middle of SaaS wars and run away with a bunch of awesome freebies. Software-as-a-service is a multibillion dollar arena that attracts

SaaS Markets’ Seven Tips for Migrating Your Company’s Data to The Cloud

Guest Post by: Jay Manciocchi, JD http://www.jaymanciocchi.com/  Director of Content at www.SaaSMarkets.com Cloud computing has fundamentally changed how business is done. From specialized, industry-specific applications to more routine business apps, the impact of the Software-as-a-Service (SaaS) industry has been incredible. In fact, Forrester recently forecasted  that the SaaS market is slated to grow 25 percent