3 Important Software as a Service Marketing Tips

Software as a service marketing  is a necessary activity for any saas company serious about making it big. It is only through marketing that the target clientele will get to know about new software or improvements and turn from free to paid and purchase the software.

Here are 5 tips every Software as a service Marketing camping should consider to adopt:

Find Your Preferred Marketing Platforms:

The web offers numerous types of avenues where software as a service marketing can take place. Some are paid, some a free. every type of market has his proffered high converting platforms. Whether they be Facebook,  twitter, linked in, Google plus, Pay per click, your market is using one of these platforms and you should be aware of it. Spending time on the wrong media can be highly time consuming and time wasting.

Of course, you are going to need to test to know what works, but it won’t take you long before you find the right platform to work on.

Offline Marketing is Not Dead:

Contrary to what many people believe, offline marketing is yet to be declared dead and smart bigwig companies still use the many avenues available to generate leads. Even Google has been spotted using real newspaper adds to bring in users.

Though the web offers many free software as a service marketing avenues, many of them free of charge, you can still get wonderful targeted results from using various offline techniques.

Learn The Basics of Marketing:

As I’ve mentioned in my previous post, though some marketing tactics may change  the fundamental strategies of successful marketing apply to all industries, no exception. The reason is because people are people and true marketing is about appealing to our most basic commonalities and triggers. If you take the time to study these fields of human influence, you could market and sell your saas product even to the Amish Community.

Have any software as a service tips of your own you wish to share? comment below and give us a piece of you SaaSy Mind.

Omri Erel
Omri is the Head of Demand Generation, as well as the Lead Author & Editor of the SaaSAddict Blog. Omri established the SaaSAddict blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to SaaS and cloud migration.
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