SaaS ROI is a sensitive topic in business, with global economies the way they currently are. In business, it always boils down to net gain and return on investment with everything, and SaaS is no exception. When you go before accounting to be judged, you better have a justifiable expense in all decisions you make, especially…
What is Cloud Computing Used For ?
What is cloud computing used for? Everyone’s heard of cloud computing by this point, but how many people really understand what it actually is? How many people, even in the software industry, truly understand what this concept actually means, and what purpose it serves? It’s become what’s known as a buzzword, or a term of high…
What is saas model design all about
What is SaaS model design all about? This is a bit of a misnomer, so it’s understandable that people, even in the SaaS field, may find this confusing when the use of terminology doesn’t match up with what it sounds like it ought to mean. That’s a problem in many industries, where jargon makes no sense…
How to Calculate Customer Acquisition Cost to Get The Best Results
Everyone’s always looking for the best formula to calculate customer acquisition cost, especially in SaaS industries. There are a lot of business strategists and mathematicians who have spent years of their careers trying to map the dynamics and variables to get the best results for this conundrum. Some of them have had some pretty decent…
Customer Acquisition Marketing SaaS Philosophy
What is your company’s customer acquisition marketing philosophy? Do you have one that is clearly defined, or do you have to stop for a moment and muse on your outlook on this subject? If the latter, it’s probably time to rethink how you view marketing as a science and its role in your SaaS business.
What is Saas Technology and How is it Changing Modern Business?
What is SaaS Technology? SaaS has become quite the buzz word in business, software and marketing circles in the past few years, right alongside “cloud” and “social networking”, all of which are mystifying topics to those not inherently savvy. SaaS is changing the way software and marketing works on a grand scale, so everyone…
Saas Development Trends Forecast For 2013
SaaS development has seen many innovations and revelations since its inception as a viable platform a few years ago, and it looks as if this trend isn’t going to stop in the foreseeable future. As SaaS continues to be further empowered by technology, bandwidth and acceptance from users at large, it’s interesting to consider what…