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Dan Adika

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Selling SaaS in the Enterprise

Posted by Dan Adika on October 13, 2013October 28, 2013 Posted in SaaS

Selling SaaS in the enterprise world actually requires a shift of thinking by developers of the software, not just in design and “packaging,” but also in the marketing approach and appeal. We’ll get more into that in a bit, but let’s start with a basic acceptance of the uniqueness of SaaS in the enterprise. The…

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