Believe it or not, the average SaaS company loses 5 – 7% of their customers per year. YIKES! This is surprising because most SaaS companies focus on acquiring users more than keeping the users they have. But why is user retention so much more important than getting new users? I mean, even if you lose…
Categories: SaaS Guest Posts
Enter Now and Discover The Best SaaS Guest Posts and Other Software as a Service Important Information You Should be Aware of
SaaS Incident Management Best Practices – Act I (The STORM™ Series)
“It is not stress that kills us; it is our reaction to it” (Hans Selye) This is the second posting of the Incident Management Best Practices. The first part covered the Prologue – the preparations that will improve your survival rate for the next incident that is just waiting to happen. The main story contains…
Five Reasons why the Cloud is Clearly the Future (and Present) of Corporate Performance Management
When was the last time you ran to the record store to buy an album? When your friends ask you to take a photo and share it, do you snap a Polaroid, shake it ‘till it’s clear, and mail it to them? Is your first instinct to hit the library when you need some quick…
Use Fine-Grained Segmentation for More Profitable Customer Marketing Campaigns
Most marketers are already well aware that to maximize the response to customer marketing campaigns, it is critical to tailor the message and offer to each individual customer, or small groups of very similar customers. When a customer receives a personalized and highly-relevant offer, there is much more chance that the message will resonate with…
The Evolution of the Freemium Model
The freemium model is proving to be a highly discussed topic in modern SaaS (software as a service) strategies, attracting increasing attention as time goes by. While it has gained mainstream acceptance as a bona fide business model, it has still not gained full acceptance. It’s more common to see a purely ad funded or…
How To Save Money With SaaS And Four Other Bootstrapping Tips
This article was written by Dmitry Valyanov – the CEO of Bitrix24, a cloud-based social intranet SaaS for business, which is 100% free for companies with 12 employees or fewer. 1. Get in the middle of SaaS wars and run away with a bunch of awesome freebies. Software-as-a-service is a multibillion dollar arena that attracts…
SaaS Markets’ Seven Tips for Migrating Your Company’s Data to The Cloud
Guest Post by: Jay Manciocchi, JD https://www.jaymanciocchi.com/ Director of Content at www.SaaSMarkets.com Cloud computing has fundamentally changed how business is done. From specialized, industry-specific applications to more routine business apps, the impact of the Software-as-a-Service (SaaS) industry has been incredible. In fact, Forrester recently forecasted that the SaaS market is slated to grow 25 percent…