SaaS Free Trials: Get’em Started Quickly… or Lose’em Forever

  No matter the class of Software-as-a-Service (SaaS) product – utilitarian horizontal, “Enterprise,” or niche vertical – the Web App vendors that have come to me for help with their low Free Trial conversion rates all had a common problem… … they failed to engage a potential customer immediately after they signed-up. And when we

Confusion is Death for the User: How to Increase Conversions and Make Money For Your SaaS Company

Well…sorry to say, but the competition is getting stiff for all you SaaS companies.  The amount of software-as-a-service companies in the world is estimated to be in the tens of thousands now.  A friend of mine recently told me how he once met a guy at a party in San Francisco back in the 90s.