Customer Acquisition Tips for SaaS Startups

SaaS startups know the significance of customer acquisition. What they generally lack is the implementation of right strategies for sustainable customer acquisition growth in the long run. For a startup, acquiring new customers is a not enough. Such startups should aim at acquiring more customers at a faster rate for successful accomplishment of business goals. Here are some effective customer acquisitions tips for Saas startups.

1. Increase Awareness

If your potential buyers can’t find your products or don’t know where to look for, there’s quite a chance that they will not reach you. There are some amazingly innovative SaaS marketing strategies for creating awareness in the market about your products and services you have to offer. However, the final selection of SaaS marketing strategies will depend on your specific target market and SaaS sales model.

If you’re planning to sell something absolutely new at a higher price, cold calling can be the good way to begin with. Remember your buyers won’t come looking for you, and being a startup you cannot afford to go looking for them. Blogging and SEO marketing can also work for startup aiming at selling their easy-to-understand products at a reasonable price.

2. Lifetime Value >3x Customer Acquisition Cost

When signing up new customers, Saas startups must make sure that their sale process is reasonably staged to prevent losing money. Most startups find themselves spending huge amount of money on customer acquisition and end up not making enough for business’s revenue. The trick is to have you lifetime value i.e LTV at least three times more than CAC (customer acquisition cost). This can be done by either reducing the prices or simply reducing the costs.

3. Streamline Purchase

Saas startups must use marketing accelerations to help the prospective buyers purchase the chosen product in an easy and streamlined manner. Make sure your payment structure appear legit, and the contract provided at the time of buying should be friendly in all respect. At the time of buying, your SaaS products should seem like a fine example of the best consumer ecommerce sites, enabling buying with just one click. Streamlining purchase is of utmost importance for low price products where the buyer might be making impulsive decision.

4. Identify and Target Your Best Customers

With LTV and CAC to guide you, finding the profitable customer segment can become a lot easier. As long as you have the right set of data to draw conclusion, you can easily identify the customer segments that allow you to drive more value in the shortest possible amount of time. Identifying best customers is the best way to accomplish business goals enabling faster results.

There are many ways to simplify customer acquisition process for best possible results. In fact, online sale is the best approach to attract huge number of customers in shortest period of time. All you need to work out is the strategies to effectively remove all kinds of buyer roadblocks, whenever they seem to occur. Getting new users up and running, and integrating effective solutions can heavily contribute to the success of Saas startups.


Omri is the Head of Demand Generation, as well as the Lead Author & Editor of the SaaSAddict Blog. Omri established the SaaSAddict blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to SaaS and cloud migration.