Quantifying success can vary wildly, depending on who you ask.
Some businesses will point to personal achievements, or adherence to a core vision. However, strict data analysis can be very useful for SaaS companies in order to find out what areas they need improvement in.
This infographic by Totango lists out several ways SaaS companies measure success through analytics. 86% of SaaS professionals say that new customer acquisition is still the top priority. 56% prioritize customer renewals, and 54% look for upsell and add-on opportunities.
In the case of upselling, 31% of companies reported an increase in revenue based on upsell and add-on to existing customers.