Free trials are an important tool for recruiting new SaaS customers, but they may not always be the best method. In this video, Peter Cohen of SaaS Marketing explores some alternatives to a free trial.
Cohen does a good job of explaining why a free trial may not be the best choice for your business. For example, your software may be too complicated to master in a trial period or you may risk exposing the secrets of your software in a trial. This video is a valuable aid because it offers a fair examination of the strengths and weaknesses of a variety of SaaS marketing techniques.
Product demos allow you to showcase all of your software’s capabilities, while sandbox demos provide a middle ground between demo and free trial, allowing the customer to customize his experience with personal data. A money-back guarantee is another great method for gaining new customers.
Don’t feel obliged to offer a free trial. Use the best marketing method for your SaaS.