Top 5 SaaS Promotional Video Pick

I love great videos that really showcase a company’s character and marketing ability. And so I decided to sit and watch a huge load of different promotional videos an pick the top 5 best videos.

Well, 352 Videos Later, I finally had my picks and I decided to get another opinion from marketing genius and coworker Jason Silberman who gave some very useful comments.

The top 5 promotional Saas videos:

Sugar Sync – The video is funny and well produced. And of course the attractive presenter keeps your attention.


Zendesk – Nice that the video gets the message across without a verbal dialogue – pleasant and unexpected. And the video shows the various options at direct, real-time customer engagement that the service provides. Nice music too.


GoToMeeting – Nicely produced, cinematic video, that gets across a clear message – that when you suddenly have a new idea, you can easily and quickly have a video conference to share it. It’s simple in terms of a script, but in this case, less is more.

Hubspot – The video works because it directly speaks to the marketing person in the language they would understand. The animation is effective.

Mailchimp – The strength of the video is that it speaks to a diversity of types of people who use the product. Showing different types of people, in a range of settings. It focuses on the user him/herself rather than the company, or even the product itself. If the goal of MailChimp is to put a human face on what would otherwise be random emails, the video strengthens that message.

Omri Erel
Omri is the Head of Demand Generation, as well as the Lead Author & Editor of the SaaSAddict Blog. Omri established the SaaSAddict blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to SaaS and cloud migration.
Omri Erel on sabtwitterOmri Erel on sablinkedinOmri Erel on sabgoogleOmri Erel on sabfacebook