The question of how to market SaaS products to small businesses always comes up when a company wants to expand its customer network.
I found this video quite informative. Rick Stoll Meyer’s (of Mindbody) tips from 0:20 to 1:35 provide lots of good examples of marketing channels that you can exploit to reach small businesses without spending insane amounts of cash.
Several things I liked about this video:
(1)Rick shares the tips that have worked for him
(2)The video is sure to drive your attention to some marketing avenue that are highly effective yet often ignored by most organizations
This is a nice video that you really need to create time to watch.