From churn reduction to reader-friendly ways to describe cloud services, this week’s best in SaaS have something for every SaaS Professional.
1. User Experience and Automation: Is the Best UI the One You Never See?
Scott Pezza’s article on automation answers some pretty key questions about the effectiveness of automation in solution investments. Some of the software solutions he details are particularly interesting.
2. 9 Case Studies That’ll Help You Reduce SaaS Churn
This article by Peep Laja provides 9 case studies which help you reduce churn and help you accelerate negative churn. These case studies are well presented and yield some impressive results.
3. Making Sense of the Cloud: SaaS PaaS and IaaS Explained
Vivek Vahie wrote this article to help take the jargon out of cloud and to present cloud application services in a more reader-friendly way. I think you’ll find her work particularly helpful if you’re still struggling with trying to find examples of particular SaaS, PaaS and IaaS services.
4. Lincoln Murphy: Finding Success for your SaaS Customers
This article by Cara Hogan, details her full interview with Lincoln Murphy, customer success evangelist at Gainsight. You’ll find the insights provided by Murphy particularly interesting around CAC and churn.
5. 6 Tools Every SaaS Company Needs to Boost User Retention
And one by me- This article describes 6 critical tools that you can use to increase user retention. These 6 tools can all offer some relief from customer loss, which averages 5-7% per year. Find out how these particular tools can be effective for your business and how they function.