3 SaaS Marketing Automation Software You Should Know

By: Omri @SaaSAddict Erel

SaaS marketing automation has come and is here to stay for a long time. Its applications have raided many industries and become a normal thing. One of industries impacted by these applications is the automation industry. First of all, do you understand what this is all about? If not, then simply note down that Saas stands for Software as a service.

It has come to enable industries adopt use of the internet in administration. This enables the company to save costs for backup and server maintenance in their industries. Does it sound like rocket science to digest? Then read down to get a clear view of this model.

How does it function?

It is simply a deployment software through which all the system’s data and software is hosted at one place for easier management. This is operated by the provider o the software online. With many people choosing the internet as way to backup their data, this seems as the best way to go. It is designed in such a way that users are able to access data via their browsers. Rather than buying the whole software which may prove costly to maintain, one has to pay the vendor monthly for this service. There are several software providers online for you to choose from with incredible results.

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Act-On Software 

This is a comprehensive Saas marketing automation tool well created to offer a complete suite of applications. This may include marketing applications like social media management, email marketing, web visitor tracking, lead management, event planning and even analytics. It was introduced in the market back in 2008 and boasts of more than 1500 servers worldwide. There is no doubt that user friendly interfaces will make your marketing strategy smile with hope. Just have a look at the streamlined marketing strategies, centralized sales, organized online processes and the lead information features that are offered by Act-On and you will be able to meet all your marketing wishes.

Oracle Eloqua 

If you are a B2B or B2C marketer, then this software is designed with you in mind. This company has been a leading in customer relationship management thus have become an on demand provider in the market. The good thing with it is that it can be used over a large variety of companies whether small or big. Generally, it offers tools to help your marketing team track down and boost your ROI. Additionally, it can also integrate with other automation systems thus enabling you to get updates on whole industry.

Silverpop  

Perhaps you knew this one will come in. It covers every part for the world providing users with a wide range of features. These include nimble marketing automation and even email marketing. It has rises to meet the demands by the ever changing customer’s marketplace. It offers your target customers a user friendly and sophisticated technology. For instance, its multi lead scoring feature helps marketers come up with numerous lead scoring models to cope with the changing market.

Finally, it is important for any person or company out there to embrace the idea of Saas automation marketing. If they are to cope with the ever changing marketplace, then this is surely the way to go. There are numerous softwares to choose from at affordable monthly costs.

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Omri Erel
Omri is the Head of Demand Generation, as well as the Lead Author & Editor of the SaaSAddict Blog. Omri established the SaaSAddict blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to SaaS and cloud migration.
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