Aweber vs Mailchimp – Email Marketing Match

Before we get to the nitty gritty of comparing Aweber vs MailChimp, let’s take a look at why this matters. Bloggers and marketers often overlook the modern relevance of email marketing. But, the truth of the matter is, it matters a lot, picking the proper framework for email marketing. While notoriety on social networks, video sites and other social communications mediums can do a lot for reaching out to others, email marketing is a huge boost.

While other mediums might hook people already looking through social channels, who are looking, email marketing can reach people who may not be, and who will be glad to have been made aware of it. There are two big services for this of notoriety , at least for now. These are Aweber and MailChimp. Both have their apologists and their naysayers, and most of these opposing views for either side have their merit. Nothing’s perfect, and that includes these services. But, you need to choose one, and this is a tool where you really need to choose wisely for your own convenience and for the effectiveness of the whole shebang. So, who wins the battle of Aweber vs MailChimp? Let’s take a look.

#1 – Sign Up Bonuses

AWeber offers a price of $1 for the first month, making it very accessible people of varying budgets. This is significant, because startups or new ventures may not have a lot of starting capital for things like this, so the price being low initially is quite convenient.

MailChimp offers a program of being free until you reach 2,000 subscribers, which can seem damaging compared to AWeber’s starting bonus, but the trick here is that if you plan to grow rapidly, and you get used to MailChimp not being an expense until suddenly it is, this can be jarring.

I’d say MailChimp, as far as sign up bonus, may be more convenient to starting bloggers or marketers, but those who want to go pro might want to not let this lure them into potential future issues.

#2 – Support

AWeber offers 24/7 mail and phone support meaning that if you need to get ahold of an actual human being to complain to or talk you through an issue, you can get that help any time, any da of the week. MailChimp, however, provides only mail support. This one’s actually why AWeber’s a little pricier starting out, but as you can imagine, it also justifies that expense pretty darn fast.

#3 – Affiliate Marketing

This one’s pretty cut and dry – AWeber offers affiliate marketing and MailChimp does not. With the growing prevalence of affiliate marketing as a standard best practice, this is a pretty big nail in MailChimp’s coffin.

#4 – Other Considerations

MailChimp has a reputation for being easier to set up and get the hang of, and given it’s free up to a limit, it’s often the choice for amateur or new bloggers or marketers. They will put aside the slightly reduced delivery rates in favor of this and their repertoire of great templates which are available outside the box.

However, AWeber has earned an equally strong reputation as a professional choice for their superior delivery rate of 99% and above, as well as their availability of affiliate marketing. They also offer quite good templates and a longer standing record of reliability.

Along with their superior customer service, ultimately lower price when subscribers become numerous, and a stronger framework all said and done, the better choice is probably going to be AWeber.

However, before declaring them the total winner of this AWeber vs MailChimp battle, let’s consider that MailChimp also has a specific demographic in mind, being more for the casual blogger or small scale marketer who does not anticipate numbers so high or broadly reaching, at least not for a while. So while AWeber is the definite choice for pros, newcomers might still be alright getting their feet wet with MailChimp.

Omri Erel
Omri is the Head of Demand Generation, as well as the Lead Author & Editor of the SaaSAddict Blog. Omri established the SaaSAddict blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to SaaS and cloud migration.
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