The Revolution of Saas Integration

SaaS integration is quickly becoming one of the key components to handling business models and services of any sort online. Despite misconceptions, SaaS integration can come in a wide variety of shapes and types, and people often don’t realize how long it’s been going on.

SaaS is changing the face of how software works and quickly rendering platform specifications moot, and with its cost effective, efficient delivery by its own nature, it’s not going to go away any time soon. So what exactly does SaaS integration entail, and what are some prime examples of this “plain as the nose on one’s face” use of the concept? Today, we’re going to stop and look at some examples of this, and why it works.

The purpose of this is to show how viable this is, and how simple of a concept it actually is, and what it can do for your business and your customer experience in the years to come. We want to encourage all businesses to consider this methodology for the sake of their own benefit and that of customers and consumers at large.

What is the most prime example of this integration? Social networks. That’s right, social media is one of the more prominent and older forms of modern SaaS, and companies in the know take advantage of it to its fullest potential, or at least close to fullest.

Companies have jumped onto the Facebook and Twitter bandwagon, tweeting new product launches, polling for consumer opinions, and just generally putting themselves out there where people can easily reach them and be reached by them. This is instant PR, and it costs little to nothing to implement, and with APIs being refined daily to automate tweets and Facebook updates, it gets easier as time passes.

Integrating the Google search API, another form of SaaS, is also a wise decision. Especially when it comes to company blogs and other related material, this allows for ease of searching for past posts and vital information, using Google’s indexed searches rather than less than efficient custom search systems.

Integration of SaaS into company internal workings has been underway for a long time, with companies migrating from Access to things such as Salesforce and AppNexus to handle bookkeeping and advertising, as well as software design. Use of cloud systems such as Google Drive has revolutionized the co-op teamwork model and work anywhere mobile capacity that just a few years ago was impossible. This has increased company productivity for many businesses by large percentages. It reduces work lost during travel time as well.

The security of SaaS integration from a business standpoint is outstanding as well, ensuring that data is protected and never lost, and that when it needs to be deleted, no destruction of storage mediums is going to be necessary.

In times to come, software is going to be as routine as accessing websites is now, and platforms, computing capacity and business model will be moot points from a time long forgotten. When this happens, SaaS integration will be standard, and no longer the revolutionary, wave-causing thing it is in these early days of computing.

Omri Erel
Omri is the Head of Demand Generation, as well as the Lead Author & Editor of the SaaSAddict Blog. Omri established the SaaSAddict blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to SaaS and cloud migration.
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